Are You Making The Number 1 Web Marketing Mistake?
Sunday, 06 September 2009 19:27 | 
Author: Rocky Tapscott |
The single biggest mistake most small business website owners make is trying to sell a product or service on the prospects first visit to their site, and not building a list of future customers. It's amazing that so few business owners treat list building and email marketing with the urgency it requires.
The single biggest mistake most small business website owners make is trying to sell a product or service on the prospects first visit to their site, and not building a list of future customers. It's amazing that so few business owners treat list building and email marketing with the urgency it requires.
Most websites find that over 98% of people who visit for the first time will leave without buying anything. By capturing your visitor's name and email address when they arrive, you will have a chance to build a long-term relationship with your readers, and you can potentially turn them into a long-term customers.
Your Most Wanted Response Should Be To Build A List
Instead of focusing your site on making a sale, encourage your visitors to opt-in to receive a free Report of some kind. Ask them to give you their name and email address to access the information, and you'll multiply your profits over time. Once you've got your prospect onto a list, continue to follow up regularly with information and offers for products and services. Using this two-step system will give you a much better chance of making sales to your readers.
All the best Internet marketers use tools such as mini courses, free eBooks or other forms of "ethical bribes" to encourage visitors to join a list. You should be doing the same thing simply because it flat works. By building a list of prospects who are interested in your products or services, you are creating a long-term asset. As smart marketers all know - the money is in the list. Or more accurately, the real money is in the relationship you develop with the people on your list.
Business Is All About Relationships. It's Not About Selling Products And Services
Business is about building relationships with people one at a time and solving their problems. Do this and you will prosper - miss this key point and you will never be as successful as you could be. In fact, marketing genius Dan Kennedy says that the only real asset a business has, and the asset that gives you virtually unlimited leverage, is your customer list. Your future success depends on having a loyal list of repeat customers - without this, you ultimately have no business.
It's been shown that your most difficult sale will be the first sale to a new prospect. Buying from you instead of somebody else is a high risk proposition to somebody who has never dealt with you before. Research shows that your existing customers are at least 4 times as likely to buy from you again than somebody who you don't have a relationship with. Having a list of prospects and customers who know, like and trust you, a group that you can follow up with easily via an email autoresponder system, is one of the surest ways of setting up a series of auto-pilot streams of income you'll ever find.
Building A Customer Email List Should Be Your #1 Priority
If you haven't made building your email list a priority, you really should get started today. By having your visitors give you their names and email address (and their physical address too if at all possible) you could double or triple your profits by simply following up. And once your email sequence has been created, it works invisibly in the background to increase your sales day in, day out.
You simply cannot invest time more effectively than by building a list of passionate people who are interested in hearing from you. It really is a no-brainer, and your customer list will pay off for years if you treat your readers well.
The single biggest mistake most small business website owners make is trying to sell a product or service on the prospects first visit to their site, and not building a list of future customers. It's amazing that so few business owners treat list building and email marketing with the urgency it requires.
Most websites find that over 98% of people who visit for the first time will leave without buying anything. By capturing your visitor's name and email address when they arrive, you will have a chance to build a long-term relationship with your readers, and you can potentially turn them into a long-term customers.
Your Most Wanted Response Should Be To Build A List
Instead of focusing your site on making a sale, encourage your visitors to opt-in to receive a free Report of some kind. Ask them to give you their name and email address to access the information, and you'll multiply your profits over time. Once you've got your prospect onto a list, continue to follow up regularly with information and offers for products and services. Using this two-step system will give you a much better chance of making sales to your readers.
All the best Internet marketers use tools such as mini courses, free eBooks or other forms of "ethical bribes" to encourage visitors to join a list. You should be doing the same thing simply because it flat works. By building a list of prospects who are interested in your products or services, you are creating a long-term asset. As smart marketers all know - the money is in the list. Or more accurately, the real money is in the relationship you develop with the people on your list.
Business Is All About Relationships. It's Not About Selling Products And Services
Business is about building relationships with people one at a time and solving their problems. Do this and you will prosper - miss this key point and you will never be as successful as you could be. In fact, marketing genius Dan Kennedy says that the only real asset a business has, and the asset that gives you virtually unlimited leverage, is your customer list. Your future success depends on having a loyal list of repeat customers - without this, you ultimately have no business.
It's been shown that your most difficult sale will be the first sale to a new prospect. Buying from you instead of somebody else is a high risk proposition to somebody who has never dealt with you before. Research shows that your existing customers are at least 4 times as likely to buy from you again than somebody who you don't have a relationship with. Having a list of prospects and customers who know, like and trust you, a group that you can follow up with easily via an email autoresponder system, is one of the surest ways of setting up a series of auto-pilot streams of income you'll ever find.
Building A Customer Email List Should Be Your #1 Priority
If you haven't made building your email list a priority, you really should get started today. By having your visitors give you their names and email address (and their physical address too if at all possible) you could double or triple your profits by simply following up. And once your email sequence has been created, it works invisibly in the background to increase your sales day in, day out.
You simply cannot invest time more effectively than by building a list of passionate people who are interested in hearing from you. It really is a no-brainer, and your customer list will pay off for years if you treat your readers well.
About the Author:
Rocky Tapscott is a Site Build It mentor and coach who helps small and medium sized business owners to increase their profits. He has developed a Free 27 page Report that teaches how to create autopilot income streams using a simple but incredibly effective email marketing system - Grab your Free Report now.